There are a couple of very easy ways to become more persuasive. In fact, they are so easy, you could learn them from children. One of them is simply the use of repetition. The more often you repeat something, the more likely the chance that you will finally achieve your desired outcome.

There are certain rules and restrictions to this of course. You can’t just repeat the same sentence over and over and over again – that will just annoy people at some point and make you look childish.

But a lot of people are way too afraid of coming across as childish, and thus never make enough use of the persuasive power of repetition.

Think about it – what is one of the biggest areas where persuasion is applied? Advertisements! Billions and billions of dollars are being spent on advertisement every single year.

And all these ads – they show them again and again and again and again. We already know them. We have become familiar and accustomed to them. They have been repeated so many times, we hardly even notice them consciously anymore. They are like a person living in the same neighborhood that we have seen many times already.

This constant state of repetition creates a kind of familiarity that makes it more difficult for our minds to resist. We are more likely to chose that which we already know and are familiar with than the thing which is foreign and unknown.

Repetition also helps to anchor something into our memories more deeply. When you were studying multiplication tables in school, you probably recited three times three is nine, four times three is twelve and so on dozens of times. A slogan, a speech, a commercial – the more often it is repeated, the more deeply it gets embedded into our memories.

And then, constant repetition even has a hypnotic effect on our minds, and hypnotists use repetitive statements to put people into deep hypnotic trance states. It is true that repetition can make you feel sleepy – and once you are in that state, you become more susceptible to any kind of suggestion.

So experiment with the use of repetition when you try to persuade other people. Be a bit bold – sometimes even chose to be overly repetitive, to the point where even you feel a bit uncomfortable about it. Even if these attempts will not work out good enough, they will no doubt widen your mental flexibility when it comes to making use of persuasive techniques in your communication – and that in and of itself will turn you into a better persuader.